2 easy ways how to create LinkedIn content

Are you struggling to create LinkedIn content for yourself?

There are 2 ways how I do it and which could work for you too:

1. Physical journal

For over 5 years, I've been writing daily in Din A5 hardcover journals. I call them my "insight journals." Those journals contain personal insights, book quotes, learnings about myself from therapy sessions, thoughts I have to get out of my head, etc.

Many times I can use those insights to generate articles from it. But I try never to reverse this approach. My journal is primarily about my private life, thoughts, insights, struggles, and development. The use for ideation of articles is a byproduct, not the primary goal.

2. Comments

Many inspirations for articles come from comments under my own posts or other posts I read. Whenever I feel inspired to comment on a post, I take my time to do so in an extended way.

Not only are those lengthy and detailed comments more insightful and engaging. Later on, I can use those comments to turn them into articles. Just as this one here, which started its life as a comment under one of Saurabh posts.

After I commented under a post, those comments run through my Google Drive folder structure which I created to ideate LinkedIn content:

1. folder: "article ideas"

2. folder: "in progress"

3. folder "edited"

4. folder "posted"

This way, I already have my content set up for the next 3 months.

How do you come up with content ideas?

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