The purpose defines your writing style, not the other way around

I defined 2 types of copies for myself: Informational and inspirational copies. Both have a different purpose and hence need a different writing style.

1️⃣ Informational copies:

An informational copy's purpose is the transfer of information. In my opinion, it should (only) have 1 clear takeaway.

After reading it, the reader should have the feeling of having learned something, a sensation of a mental "click" or aha moment.

A good informational copy is on point and concise, at times accompanied by a real-life example to clarify the matter.

2️⃣ Inspirational copies:

An inspirational copy's purpose is to inspire, spark a new idea in the reader's mind, and make a person think and reflect on their perceptions.

Those copies can be more lengthy and wordy. They don't strictly follow the rule of conciseness. It's about expressing an idea, a feeling and painting a picture with words rather than being on point.

After reading a "good'' inspirational copy, the reader should be thoughtful. Disagreement, agreement, and uncertainty are all purposeful results.

This is why the quality of a copy cant be defined only by its writing style. Different purposes require different writing styles.

A good copy is defined by its fulfilled purpose.

What defines a good copy for you?

Does this copy qualify as a good copy? Why yes/no?

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